Market Research Lab
Data-informed market research for evaluating business ideas and commercial opportunities in South Africa.
About Market Research Lab
Market Research Lab is a market intelligence application developed and operated by Executive Communication Services (ECS).
The application is designed to help research business ideas, customer demand, market competition and potential commercial opportunities using information from authorised data sources and publicly available market information.
How the application works
A user begins with a business idea or research topic. Market Research Lab can then collect and analyse relevant market signals to support further investigation.
Depending on the research being performed, these signals may include search demand, keyword trends, competition indicators, commercial intent, observed market pricing, supplier information and other relevant market evidence.
Google Ads API
Market Research Lab may use the Google Ads API to obtain authorised advertising and keyword-related information for market research purposes.
Google Ads information is used as one research input and does not by itself determine whether a business opportunity is commercially viable.
South African market focus
The current version of Market Research Lab is primarily designed to investigate opportunities within the South African market.
Research outputs
Information generated by Market Research Lab is provided for research and decision-support purposes. Results should be reviewed together with independent commercial, financial and operational due diligence before making business decisions.
Operator
Market Research Lab is operated by Executive Communication Services, Johannesburg, South Africa.
For questions about the application, data use or privacy, contact info@executive-communication-services.co.za.